Hangzhou is known as a leisure and vocational city and has now developed into a smart city, thanks to the growing presence of internet and high-tech enterprises in the city. As early as 2016, Hangzhou initiated the “City brain”, which makes the city “smarter” through big data, cloud computing, artificial intelligence and other technology. The Culture and Tourism System is an integrated system built on the basis of the main center of the City Brain, and is one of the six industrial systems of the City Brain. “One Hour Saved for Touring (多游一小时)” is the application scenario of the culture and tourism system in the field of public services, including five application scenarios of convenient services for the people, namely, “finding a suitable hotel room in ten seconds”, “being admitted to an attraction in 20 seconds”, “checking in a hotel in 30 seconds”, “digital tourism special line” and “Yangtze River Delta Culture and Tourism Annual Card”. Through data aggregation, coordinated co-governance and online services, it exerts itself on optimizing the allocation of urban tourism resources, focuses on transportation, attraction admission, hotel check-in and consumption-guided and -promoted fine management, handles the paint points of tourism management such as long queuing line and the low tourism percentage, in doing so, improves the touring experience in Hangzhou from all aspects.
Digital Technology Empowers Life
One-Click Book Borrowing
In September 2022, the new online service model of "One-Click Book Borrowing" public library was selected among the top ten cases of cultural and tourism digital innovation practice in 2022 by the Ministry of Culture and Tourism; it has launched three service scenarios of "online book borrowing", "bookstore book borrowing" and "digital reading" by connecting 14 public libraries in downtown online through digital empowerment, providing citizens with public cultural services with "full coverage of services, no difference in sharing, and zero-distance borrowing and returning".
Culture & Tourism One-Code-for-All Pass for Culture and Tourism
Hangzhou has launched the construction of the "Culture & Tourism One-Code-for-All Pass" scenario, which combines the health code, the scenic spot admission code, the bus code, the subway code, the reservation code, etc. It is the first in the country to implement a single code for dining, lodging, transportation, tours, shopping and entertainment, and has become a national cultural and tourism technology innovation project. Meanwhile, in terms of transportation and accommodation, the first batch of the project has connected all bus, subway and water bus routes in Hangzhou, achieving 100 percent coverage of transportation scenarios; it is also planned to allow tourists to make hotel reservations through the "Culture & Tourism One-Code-for-All": by just tapping the micro-program, people can find a suitable room based on location, which will alleviate the situation of "difficult to find a hotel room" during holidays in Hangzhou.
City Brain
Hangzhou City Brain is a digital interface created for urban life. Citizens rely on it to feel the pulse of the city, sense the temperature of the city, and enjoy its urban services. City managers use it to allocate public resources, make scientific decisions and improve the efficiency of governance. Hangzhou City Brain was launched in April 2016. Taking the transportation sector as a breakthrough, it initiated the exploration of using big data to improve urban transportation. It has now taken the step from traffic control to city control and has achieved many of its phased objectives. Hangzhou City Brain's application scenarios have been continuously enriched, and a good situation has been formed in which 11 major systems and 48 scenarios have been simultaneously promoted.
Mobile Payment
Hangzhou has surpassed Beijing, Shanghai, Guangzhou and Shenzhen in terms of mobile payment penetration, coverage and depth of service, ranking first in the country. According to data from Forrester Market Research and iResearch, China's mobile payment market is almost 90 times that of the United States, leading the world, and Hangzhou has become the most eye-catching mobile payment city in the world.
Digital Economic Tourism Top Zhejiang Hot List
Activity Details
You are more than welcome to tell us what you know about “Digital Intelligence of Culture and Tourism in Hangzhou” via email (email address: sophie@absolutechinatour.com). One participant will be randomly selected by the deadline of the special coverage to present a small gift with Hangzhou characteristics.
Activity time: March 27, 2023 to April 09, 2023