As "National Trend" becomes a cultural symbol connecting the past and future, how can it truly take root and flourish overseas? Recently, the "New Hangzhou Line · 'Spiritual Wonders' National Trend Cultural and Creative Week" touring exhibition successfully concluded in Bangkok, Thailand.
For this event, West Lake Cultural and Creative selected original themed AR interactive refrigerator magnets such as "Dragon Soaring with Blessings," West Creek Cai Zhizhong Art Museum series products, Fang Huichuntang co-branded sachets and other products. The categories covered daily necessities, creative decorations, festive gifts, etc., comprehensively showcasing West Lake District's landmarks, cultural celebrities, and other cultural and creative resources.
At the event, the West Lake Cultural and Creative booth received widespread attention, with all accompanying creative products sold out.
The successful hosting of this event represents an in-depth practice of the national strategy for integrated development of the Yangtze River Delta in the cultural field. By integrating products with scenarios and using "New National Trend" to tell "Old Stories" well, it helps international markets perceive and recognize the profound foundation of Chinese culture.
In the future, West Lake Cultural and Creative will use the "Culture + Brand" overseas model as a new point of strength, better radiating and connecting with cutting-edge market information, creating more West Lake-leading cultural and creative "hit products," making the "West Lake Cultural and Creative" brand both global and outstanding.