“This silk scarf’s getting pride of place at home!” “Can I take this whole city home with me?”
Recently, Hangzhou launched a captivating inbound tourism campaign, dubbed Your Soulmate, Hangzhou, inviting an eight-member influencer team—led by travel stars with millions of followers—to immerse themselves in the city’s magic.
Four influencers from South Korea wandered the scenic shores of West Lake, visited the historic Huiyin Gaoli Temple, and explored the Memorial Hall of the Korean Provisional Government’s Hangzhou site. Against the backdrop of stunning lake and mountain views, they uncovered a deep cultural connection between Hangzhou and Korea, rooted in centuries of shared history.
Another four, hailing from Japan, Vietnam, and Indonesia, roamed Hangzhou’s three World Heritage Sites—West Lake, the Grand Canal, and Liangzhu Ancient City. They strolled through blossoming tea villages, painted delicate oil-paper umbrellas, and savored China’s rich tea culture, discovering a vibrant blend of ancient heritage and modern creativity.
The entire group reunited at Qiandao Lake, where they cycled, boated, and hiked through a breathtaking landscape of nature and tranquility.
Hangzhou has perfected the art of welcoming global visitors, offering seamless visas, payments, and accommodations, all enhanced by the AI-powered Hangzhou Easy Tour initiative. These thoughtful touches ensure every trip feels effortless and unforgettable.
Now, these influencers are ready to share their adventures, posting captivating stories on Instagram, YouTube, and TikTok to introduce Your Soulmate, Hangzhou to the world!