On March 4th, 2025, ITB Berlin kicked off at the Berlin Exhibition Center, and Hangzhou stole the spotlight. Since 1966, this iconic trade fair—dubbed the “Olympics of tourism”—has set global travel trends, drawing 5,800 exhibitors from over 170 countries. China brought teams from 12 regions, including Beijing, Shanghai, Zhejiang, and standout Hangzhou.
Hangzhou’s Star Turn
As the only prefecture-level city flying solo, Hangzhou wowed with its “Paradise on Earth: Enduring Memories of Hangzhou” pavilion. Picture this: West Lake’s misty charm, ancient culture, and cutting-edge tourism vibes—all on vivid display.
Networking the Globe
The Hangzhou crew worked the room, chatting with tourism pros worldwide. They met Ralf Ostendorf from the Berlin Tourism Board to swap ideas on visitor exchanges and resource sharing, while local travel agencies sealed deals with international buyers.
Berlin’s Big Screen Moment
Hangzhou’s promo video lit up TV Berlin, beaming its beauty—think tea-scented streets and historic haunts—to 8.5 million local households.
From history to innovation, Hangzhou’s ITB splash invites the world to dive in. Once you’re there, let Hang Xiaoyi show you this paradise on earth!