Recently, Chanel unveiled its 2024/25 Métiers d’Art collection at the picturesque Quyuan Fenghe Park in Hangzhou’s West Lake. The official livestream drew over 2 million peak viewers, solidifying the city’s growing reputation as a global stage for high-fashion events.
Hangzhou has shown it’s ready to host world-class fashion showcases. But where can you truly experience the city’s evolving chic DNA as it transforms into a “new fashion capital”? Here are some must-visit spots that capture Hangzhou’s fashion-forward essence:
China National Silk Museum
As the largest silk museum in the world, this institution celebrates the art and history of silk, a material deeply tied to Hangzhou’s heritage.
From the striking spiral staircase in the exhibition hall to the curated collection of silk-related books and cultural products, the museum is a visual delight. Don’t miss the outdoor circular staircase and rooftop views, which are just as captivating as the exhibits themselves.
Yishang Town
Hangzhou’s only fashion-focused creative district, Yishang Town is a hub for cutting-edge design and innovation.
Home to over a thousand brands—including Eifini, Mo&Co, SIFANLI, INXX, and Joeone—this vibrant area is where new trends are born. It’s the perfect destination for anyone eager to glimpse the future of Chinese fashion.
Tianmuli
Tianmuli is a cultural and artistic hotspot that thrives on its dynamic energy and creative synergy.
This area features highlights like the iconic Tsutaya Bookstore, art museums, fashion show venues, cinemas, and boutique design hotels. It’s also home to a curated selection of unique and playful retail concepts, making it a haven for creative exploration.
Sijiqing Clothing Market
No discussion of Hangzhou’s fashion scene is complete without mentioning Sijiqing, the birthplace of the iconic “Hangzhou-style womenswear.”
Emerging in 1996, this style—known for its casual yet elegant Jiangnan aesthetic, characterized by soft, flowing designs—quickly became a standout in China’s fashion landscape. Sijiqing remains a key destination for discovering the latest trends and styles.
Hangzhou Wensli Silk
A time-honored brand, Wensli Silk is a shining example of Hangzhou’s rich silk heritage.
During the 19th Asian Games, Wensli showcased the unique charm of “Hangzhou Silk,” blending traditional craftsmanship with modern design. Each piece reflects the poetic beauty of Jiangnan culture, making it a symbol of the city’s timeless elegance.
Xiangshan Art Commune
Nestled in the Zhuantang neighborhood of West Lake District, Xiangshan Art Commune is a haven for creativity and slow living.
This multi-functional space combines art exhibitions, cultural events, and creative exchanges. In today’s fast-paced world, the commune offers a peaceful retreat, inviting visitors to reconnect with life’s simpler pleasures.
Wulin Star
Opened on November 8, the Wulin Star Exhibition Center is a vibrant new addition to Hangzhou’s cultural landscape.
As a center for design, fashion, and creative culture, Wulin Star showcases aesthetic innovation and fresh ideas. Its unique energy is reshaping Hangzhou’s cultural identity and enriching the lives of people across the region.
Fenghuangli
Once known as the Hangzhou International Tourist Product Market in the 1990s, Fenghuangli has been reimagined as a cultural and creative complex that blends history with modern design.
Centered around ceramics and the stories of Yuhuang Mountain, Fenghuangli offers a space for culture, design, and leisurely living. Its open, modern layout invites visitors to explore exciting new possibilities for creativity and inspiration.
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From its deep-rooted silk heritage to its cutting-edge fashion hubs, Hangzhou is weaving a new narrative as a global fashion capital. Whether you’re drawn to its history, creativity, or modern innovation, the city offers endless inspiration for those who seek it.