Hangzhou Adds 3 Provincial Nighttime Cultural and Tourism Consumption Areas

01 Wulin Road Fashion Block

Wulin Road Fashion Block is located in Gongshu District, Hangzhou. It is in the bustling Wulin commercial area, covering a total area of approximately 0.3 square kilometers. Its goal is to create an important "window" for Hangzhou's characteristic catering and fashionable lifestyle.

As an important gathering area for nighttime economy, the block introduces five categories of cultural and tourism formats: "Sighting in Wulin," "Shopping in Wulin," "Dining in Wulin," "Discovering in Wulin," and "Gathering in Wulin." It strives to build a diverse and well-functioning nighttime economy development pattern that integrates night shopping, dining, entertainment, shows, and fitness, with distinct characteristics and a concentration of brands.

02 Liangzhu Cultural Village · Jade Bird Collection

Liangzhu Cultural Village · Jade Bird Collection is located in Yuhang District, Hangzhou, covering a total area of 130,000 square meters (including the Grand Roof Culture).

The area targets the consumption preferences of the younger generation and deepens the positioning of a "cultural and artistic leisure and commercial complex" block. It regularly conducts theme bazaars, creator sharing, art festivals, music concerts, and other cultural and entertainment activities, aiming to become a new "art and culture landmark" for the younger generation.

03 Shouchang Ancient Town

Shouchang Ancient Town is located in Jiande, Hangzhou. It is adjacent to the Ai River, the mother river of Shouchang, with many famous scenic spots in the surrounding area. At the same time, it covers a variety of cultural and tourism formats, including characteristic catering, traditional folk customs, and trendy shops. It takes "the flavor of food, culture, folk customs, experiences, and nostalgia" as its main theme. And based on the long history and culture, unique folk customs, and the relaxing lifestyle of Shouchang Ancient Town, it has shaped the tourism brand of "Lively Life, Vibrant Shouchang."