“What is Hangzhou” Short Video Voice-Over Contest in Full Swing

Recently, Hangzhou's new cultural and tourism promotion film "What is Hangzhou?" in Chinese and English, co-produced by the Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, and Institute for Planets, was officially released across the Internet and has received widespread attention in both China and overseas. 

To better tell the story of Hangzhou and spread the voice of Hangzhou to domestic and foreign tourists, from October 10, the "VOICE-OVER HANGZHOU" sponsored by Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, Hangzhou Culture and Tourism Promotion Center, Z Shijie and Tecent Dazhewang was carried out, sincerely inviting people both in China and abroad to participate in recording voiceovers for "What is Hangzhou?" and polishing the cultural and tourism brand of Hangzhou, "Paradise on Earth, the Most Enduring Memories of Hangzhou".

1. How to Participate

01 Scan the WeChat QR code to participate

Scan the QR code below via the WeChat app to access the event page; then tap the button "我要录制" on the bottom to record; after finishing recording as required, choose your work and tap "提交参与" to submit.

02 Participate via the official WeChat account

Please search "杭州文旅指南" or " Z视介" WeChat official account, tap the "声动杭州(Voice-Over Hangzhou)" on the bottom to access the event page, and then follow the steps to submit your work (the steps are the same as the above).

Note: During the activity time, participants will see a series of selected video clips from "What is Hangzhou" on the event page. After choosing a video clip, participants can record a voice-over for it directly using a mobile phone's microphone. There is no restriction as to the language to be used. Chinese, English, Japanese, Korean, Arabic, German, French, Spanish, or representative Chinese dialects are all accepted. After recording, tap "我的作品" to submit and the work will then be presented on the page of "参选作品" after passing review. Participants can also create a shared poster or video for the work, which can be shared directly to WeChat Moments to get more likes. 

2. Activity Time

Online Interaction and Likes: 10:00 October 10, 2023 - 18:00 November 1, 2023 (Entries submitted after the deadline are not accepted.)

Expert Review: November 2-November 8, 2023

Result Release: November 9-November 10, 2023

3. Prizes

Prizes are set up for the event. Entries will be evaluated on their integrity, quality, and the number of likes. Prizes go to the top 30 participants.

During the period when the online like channel is open (10:00 on October 10, 2023 to 18:00 on November 1, 2023), each person can give out ten likes per day.

Scoring criteria: Converted scores of likes (50%) + expert review points (50%).

The prizes are:

First prize: 1 person, a cash prize of 10,000 yuan before tax;

Second prize: 2 winners, each with a cash prize of 5000 yuan before tax;

Third prize: 3 winners, each with a cash prize of 1,000 yuan before tax;

Special prize: 4 winners, each with a cash prize of 500 yuan before tax;

Excellence Award: 20 winners, each with a one-month membership card to Tencent Video.

Among them, the first prize winner will also have the opportunity to participate in recording the voice-over for the official five-minute version of "What is Hangzhou".