Strolling in the Hefang Street at the foot of Wushan Hill, the huge black Chinese characters on the white wall, which reads “胡庆余堂国药号 (Hu Qing Yu Tang Traditional Chinese Medicine Pharmacy)” heave into sight.

In the lobby of Hu Qing Yu Tang, there is an endless stream of customers. A plaque with four Chinese characters “真不二价 (Good Quality and No Bargain)” is hung right above the lobby, and the other horizontal plaque with two Chinese characters, “戒欺 (No Deceit)” is hung facing the inner hall.

It is the inexorable law followed by Hu Qing Yu Tang and is the reason why Hu Qing Yu Tang has become a time-honored brand in China. Reputed to be “the Medicine King of Jiangnan Region (江南药王)”, Hu Qing Yu Tang, was founded by the official-businessman, Hu Xueyan (胡雪岩) in 1874 in the late Qing Dynasty.

Based on the imperial pharmacopeia of the Song Dynasty, Hu Qing Yu Tang collected all types of ancient prescriptions, proven formula and secret formula, and wrote the special medicine book, “the Complete Collections of Hu Qing Yu Tang Xu Ji Pills and Pulvis (胡庆余堂雪记丸散全集)” and was passed down to the world.